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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Branding history"
~subject:"Profisport"
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Brand management
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Sportmarketing
14
Sports marketing
14
Markenführung
6
Sport event
5
Sportveranstaltung
5
Consumer behaviour
4
Konsumentenverhalten
4
Professional sports
4
Sport organization
4
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4
Ball game
3
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Football
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Marketing theory
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Marketingtheorie
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Verkaufsförderung
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promotion
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Thrassou, Alkis
2
Vrontis, Demetris
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Donlan, Leah Kathleen
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Eveland, Vicki
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Hardy, Stephen
1
James, Jeffrey D.
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Jones, D. G. Brian
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Kartakoullis, Nicos L.
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Koronios, Konstantinos
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Litherland, Benjamin
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Psiloutsikou, Marina
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Richardson, Alan J.
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Sceery, Sarah
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Shuv-Ami, Avichai
1
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Journal of historical research in marketing
Journal of promotion management : JPM
International journal of sport management and marketing : IJSMM
102
Journal of sport management : the official journal of the North American Society of Sport Management
86
International journal of sports marketing & sponsorship
83
European Sport management quarterly : ESMQ
82
Sport marketing quarterly : preferred journal of the Sport Marketing Association
82
Sport management review
74
Journal of sports economics
22
Journal of business research : JBR
18
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
16
Journal of strategic marketing
13
International sports marketing : principles and perspectives
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The journal of brand management : an international journal
8
European journal of operational research : EJOR
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Asia Pacific journal of marketing and logistics
6
Routledge international handbooks
6
Services marketing quarterly
6
SpringerLink / Bücher
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
European journal of marketing : EJM
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of event and festival management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
The marketing review
4
The service industries journal
4
Tourism management perspectives : TMP
4
An Elgar research collection
3
Elgar original reference
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
International journal of business and globalisation : IJBG
3
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
3
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
4
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
5
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
6
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
7
Selling punches : free markets and professional wrestling in the UK, 1986-1993
Litherland, Benjamin
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 578-598
Persistent link: https://www.econbiz.de/10009683200
Saved in:
8
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
9
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
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