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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
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Social web
E-commerce
84
Electronic Commerce
83
Consumer behaviour
60
Konsumentenverhalten
60
Online retailing
46
Online-Handel
46
Internet marketing
29
Online-Marketing
29
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23
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Customer satisfaction
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Peltier, James
3
Schibrowsky, John A.
3
Ma, Zecong
2
Nill, Alexander F.
2
Banerjee, Syagnik
1
Becker, Larissa Carine Braz
1
Bruggen, Gerrit H. van
1
Chattaraman, Veena
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Chen, Shuai
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1
Esche, Jonas vor dem
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Jeon, Seongmin
1
Kwon, Wi-suk
1
Labrecque, Lauren I.
1
Lee, Jennifer JooYeon
1
Li, Yishuang
1
Liu, Jingjing
1
Longstreet, Phil
1
Mathwick, Charla
1
Moch, Nicole
1
Novak, Thomas P.
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Park, Eunho
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Petit, Olivia
1
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Rangaswamy, Arvind
1
Rowley, Jennifer
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Sandberg, Birgitta
1
Santos, Cristiane Pizzutti dos
1
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1
Song, Minjae
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
29
Journal of management information systems : JMIS
29
Electronic commerce research
26
Journal of retailing and consumer services
25
Information systems research : ISR
22
SpringerLink / Bücher
21
Technological forecasting & social change : an international journal
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
International journal of business information systems : IJBIS
19
International journal of electronic marketing and retailing : IJEMR
18
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of networking and virtual organisations : IJNVO
13
Journal of internet commerce
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Internet policy review : journal on internet regulation
12
Journal of electronic commerce research : JECR
12
Springer eBook Collection
12
International journal of electronic commerce : IJEC
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of open innovation : technology, market, and complexity
11
International journal of electronic business
10
International journal of hospitality management
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Springer Proceedings in Business and Economics
10
Electronic commerce research and applications
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
International journal of internet marketing and advertising : IJIMA
9
Premier reference source
9
CESifo working papers
8
Journal of travel and tourism marketing
8
Management information systems : mis quarterly
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Administrative Sciences : open access journal
7
Business horizons
7
Electronic markets : the international journal on networked business
7
International journal of contemporary hospitality management
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Marketing intelligence & planning
7
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ECONIS (ZBW)
20
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20
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1
Effects of relational embeddedness on users' intention to participate in value co-creation of social
e-commerce
platforms
Xiao, Liang
;
Wang, Jiawei
;
Wei, Xinyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
Saved in:
2
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
3
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
4
The effect of
E-commerce
virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese
E-commerce
live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
5
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
6
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
7
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
8
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
9
Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae
;
Park, Eunho
;
Yoo, Byungjoon
;
Jeon, Seongmin
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
Saved in:
10
C2C value creation : social anxiety and retail environment
Becker, Larissa Carine Braz
;
Santos, Cristiane Pizzutti dos
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 398-415
Persistent link: https://www.econbiz.de/10011813293
Saved in:
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