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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Kumar, V."
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Kumar, V.
Verhoef, Peter C.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of international marketing
4
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
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California management review
1
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
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Marketing Science
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Marketing mix decisions : new perspectives and practices
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Palgrave Executive Essentials
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Psychology & marketing
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Review of marketing research
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Springer eBook Collection / Business and Management
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A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
2
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
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