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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Consumer behaviour"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
604
Brand image
113
Markenimage
113
Brand management
111
Markenführung
111
Beziehungsmarketing
101
Relationship marketing
101
Brand
61
Markenartikel
60
USA
57
United States
57
Cultural identity
51
Kulturelle Identität
51
Online retailing
50
Online-Handel
50
Designation of origin
47
Herkunftsbezeichnung
47
China
45
Social Web
45
Social web
45
Internet marketing
39
Online-Marketing
39
Customer satisfaction
38
Kundenzufriedenheit
38
Advertising effects
35
National culture
35
Nationalkultur
35
Werbewirkung
35
Einzelhandel
34
Retail trade
34
Viral marketing
33
Virales Marketing
33
Comparison
30
Vergleich
30
Dienstleistungsqualität
29
Service quality
29
Luxury goods
28
Luxusgüter
28
India
26
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Undetermined
354
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40
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Article
603
Book / Working Paper
1
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604
Aufsatz in Zeitschrift
604
Collection of articles of several authors
1
Sammelwerk
1
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English
604
Author
All
Grewal, Dhruv
9
Khare, Arpita
7
Kumar, V.
7
Bagozzi, Richard P.
6
Hoyer, Wayne D.
5
Phau, Ian
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Moschis, George P.
4
Ruyter, Ko de
4
Sharma, Piyush
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Calantone, Roger J.
3
Chikweche, Tendai
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Hamilton, Rebecca W.
3
Haytko, Diana L.
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Monroe, Kent B.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Samu, Sridhar
3
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Journal of international consumer marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
257
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ECONIS (ZBW)
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604
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1
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
4
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
5
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
6
Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li
;
Keh, Hean Tat
;
Murray, Kyle B.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
Saved in:
7
Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena
;
Lichters, Marcel
;
Guhl, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
Saved in:
8
Product recall effectiveness and consumers' participation in corrective actions
Raithel, Sascha
;
Hock, Stefan J.
;
Mafael, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 716-735
Persistent link: https://www.econbiz.de/10015047932
Saved in:
9
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
10
How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas
;
Pečornik, Nina
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047772
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