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~isPartOf:"Journal of international consumer marketing"
~person:"Madadi, Rozbeh"
~person:"Raja, Md Washim"
~subject:"Kulturelle Identität"
~subject:"Markenartikel"
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Kulturelle Identität
Markenartikel
Advertising
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Madadi, Rozbeh
Raja, Md Washim
Fazli-Salehi, Reza
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Torres, Ivonne M.
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Zúñiga, Miguel Ángel
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Chéron, Emmanuel J.
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Küster, Inés
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Mora, Elísabet
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Journal of international consumer marketing
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ECONIS (ZBW)
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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