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~isPartOf:"Journal of internet commerce"
~subject:"Advertising effects"
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Advertising effects
Website
44
Consumer behaviour
22
E-commerce
22
Electronic Commerce
22
Konsumentenverhalten
22
Online retailing
18
Online-Handel
18
Internet marketing
16
Online-Marketing
16
Customer satisfaction
10
Kundenzufriedenheit
10
Social Web
8
Social web
8
Dienstleistungsqualität
7
Internet
7
Service quality
7
Benutzerschnittstelle
6
User interface
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Werbewirkung
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Beziehungsmarketing
5
Relationship marketing
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United States
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Viral marketing
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Virales Marketing
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Bekleidung
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Clothing
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Amaya Rivas, Adriana A.
1
Bat, Tuya
1
Choi, Sejung Marina
1
Gutiérrez Arranz, Ana María
1
Gutiérrez Cillán, Jesús
1
Kim, Sojung
1
Lepkowska-White, Elzbieta
1
Nasir, V. Aslihan
1
Parsons, Amy L.
1
Quyen Phu Thi Phan
1
San José Cabezudo, Rebeca
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Xue, Fei
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Journal of internet commerce
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing : ZFP ; journal of research and management
3
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
A reader in marketing communications
1
Advanced topics in electronic commerce ; Vol. 1
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Benchmarking : an international journal ; BIJ
1
Berichte aus der Betriebswirtschaft
1
Cogent economics & finance
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Cutting edge international research
1
Direct marketing : an international journal
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enterprise information systems
1
Facta Universitatis / Series economics and organization / University of Niš
1
Handbuch der Marktforschung
1
Human resource management
1
INSEAD Working Paper
1
IT-fachportal.de
1
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ECONIS (ZBW)
6
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1
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
2
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
3
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
Saved in:
4
An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 139-160
Persistent link: https://www.econbiz.de/10009703943
Saved in:
5
Web site references in print advertising : an analysis of calls to action
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
9
(
2010
)
3/4
,
pp. 151-163
Persistent link: https://www.econbiz.de/10008825708
Saved in:
6
Designing effective websites: the moderating role of user Internet experience
San José Cabezudo, Rebeca
;
Gutiérrez Arranz, Ana María
; …
- In:
Journal of internet commerce
6
(
2007
)
1
,
pp. 35-60
Persistent link: https://www.econbiz.de/10003492440
Saved in:
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