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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Brand image"
~subject:"Marketing theory"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of business research : JBR
40
The journal of product & brand management
23
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
European journal of marketing : EJM
19
Journal of the Academy of Marketing Science
18
The journal of brand management : an international journal
16
AMS review : official publication of the Academy of Marketing Science
15
SpringerLink / Bücher
15
Journal of marketing communications
14
Journal of marketing
13
Journal of strategic marketing
13
Legends in marketing
10
Lehrbuch
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The marketing review
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International marketing review
7
Marketing intelligence & planning
7
Marketing theory
7
Marketing theory and applications
7
Business horizons
6
International journal of internet marketing and advertising : IJIMA
6
Journal of historical research in marketing
6
Journal of marketing for higher education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of retailing and consumer services
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Marketing : ZFP ; journal of research and management
5
McGraw-Hill/Irwin series in marketing
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European management journal
4
European research studies
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Gabler Edition Wissenschaft
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1
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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2
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
3
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
4
From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
Saved in:
5
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
6
Sustainable market orientation : a new approach to managing marketing strategy
Mitchell, Robert W.
;
Wooliscroft, Ben
;
Higham, James
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10003988178
Saved in:
7
An open source, controversies-based macromarketing chapter : an initial step toward a free online macromarketing course?
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10003784287
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