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~isPartOf:"Journal of marketing"
~subject:"Markenführung"
~subject:"Preismanagement"
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Search: subject_exact:"Werbeeffizienz"
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Markenführung
Preismanagement
Advertising effects
35
Werbewirkung
35
Advertising
21
Consumer behaviour
21
Konsumentenverhalten
21
Werbung
21
Internet marketing
11
Online-Marketing
11
advertising
9
USA
7
United States
7
Brand management
6
Brand image
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Fernsehwerbung
3
Social Web
3
Social web
3
Television advertising
3
Aesthetics
2
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2
Cognition
2
Creativity
2
Decision
2
Emotion
2
Entscheidung
2
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2
Kreativität
2
Markenartikel
2
Meta-Analyse
2
Meta-analysis
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Mobile Marketing
2
Mobile marketing
2
Pricing strategy
2
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2
Shareholder Value
2
Shareholder value
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English
8
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Agrawal, Nidhi
1
Brooks, Gillian
1
Chandukala, Sandeep R.
1
Costello, John P.
1
Du, Rex Yuxing
1
Gensler, Sonja
1
Henderson, Conor M.
1
Hughes, Christian
1
Katona, Zsolt
1
Leeflang, Peter
1
Maheswaran, Durairaj
1
Malika, Malika
1
Mathur, Pragya
1
Mazodier, Marc
1
Olsen, Mitchell C.
1
Slotegraaf, Rebecca J.
1
Sundar, Aparna
1
Swaminathan, Vanitha
1
Sárváry, Miklós
1
Vries, Lisette de
1
Walker Reczek, Rebecca
1
Walker, Jesse
1
Wilbur, Kenneth C.
1
Xu, Linli
1
Zubcsek, Peter Pal
1
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Journal of marketing
Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
45
Journal of marketing communications
39
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
The journal of brand management : an international journal
26
Journal of promotion management : JPM
25
Psychology & marketing
24
Journal of advertising research
23
Journal of promotion management : innovations in planning and applied research
21
International journal of internet marketing and advertising : IJIMA
18
SpringerLink / Bücher
17
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing : ZFP ; journal of research and management
14
Marketing letters : a journal of research in marketing
13
Marketing intelligence & planning
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing research : JMR
10
Journal of the Academy of Marketing Science
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
International journal of sports marketing & sponsorship
8
The journal of consumer marketing
8
European journal of marketing
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of strategic marketing
7
Springer eBook Collection / Business and Economics
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality marketing & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
8
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1
-
8
of
8
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articles prioritized
date (newest first)
date (oldest first)
1
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
2
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
3
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
4
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
5
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
6
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
7
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
8
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
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