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~isPartOf:"Journal of marketing analytics : JMA"
~language:"eng"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Satisfaction"
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Kundenzufriedenheit
Markenimage
Satisfaction
Brand loyalty
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markentreue
5
Beziehungsmarketing
4
Relationship marketing
4
Brand
3
Brand image
3
Internet marketing
3
Markenartikel
3
Online-Marketing
3
Social Web
2
Social web
2
Brand concept similarity
1
Brand consciousness
1
Brand engagement
1
Brand extension
1
Brand familiarity
1
Brand love
1
Brand relationship quality
1
Brand satisfaction
1
COO effect
1
Cluster analysis
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Clusteranalyse
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Consumer engagement
1
Cultural values
1
Customer brand engagement
1
Customer engagement
1
Customer integration
1
Customer retention
1
Customer satisfaction
1
Emotion
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Emotional attachment
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Feature similarity
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International marketing
1
Internationales Marketing
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Kundenbindung
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English
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Bozkurt, Siddik
1
Fu, Wei
1
Gligor, David
1
Liang, Beichen
1
Lim, Xin-Jean
1
Ng, Siew Imm
1
Seng, Kaixin
1
Thanuja Rathakrishnan
1
Welch, Emma
1
Yee, Wong Foong
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Journal of marketing analytics : JMA
Journal of retailing and consumer services
21
The journal of product & brand management
21
The journal of brand management : an international journal
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Cogent business & management
5
International journal of contemporary hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Global business review
4
International journal of Indian culture and business management
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
The journal of business & industrial marketing
3
Tourism management : research, policies, practice
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing
2
Future Business Journal
2
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ECONIS (ZBW)
3
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1
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
3
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
Saved in:
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