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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Einzelhandel"
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Search: "Customer relationship management"
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Subject
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Brand management
Einzelhandel
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
485
Konsumentenverhalten
485
Customer satisfaction
262
Kundenzufriedenheit
262
Dienstleistungsqualität
185
Service quality
185
Retail trade
179
Markenführung
117
Online retailing
89
Online-Handel
89
Brand image
81
Markenimage
81
Social Web
79
Social web
79
Internet marketing
65
Online-Marketing
65
Brand
63
Confidence
62
Markenartikel
62
Vertrauen
62
Customer integration
60
Kundenintegration
60
Customer experience
47
E-commerce
47
Electronic Commerce
47
Viral marketing
47
Virales Marketing
47
Customer loyalty
41
Emotion
39
Customer service
37
Kundenservice
36
Satisfaction
36
Brand loyalty
35
Loyalty
35
Marketing management
34
Marketingmanagement
34
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224
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3
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Article
267
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1
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268
Aufsatz in Zeitschrift
268
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1
Conference paper
1
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1
Sammelwerk
1
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English
268
Author
All
Lombart, Cindy
7
Louis, Didier
5
Das, Gopal
4
Khan, Imran
4
Molinillo, Sebastian
4
Mortimer, Gary
4
Carlson, Jamie
3
Elms, Jonathan
3
Fazal-e-Hasan, Syed
3
Hollebeek, Linda D.
3
Japutra, Arnold
3
Klaus, Philipp
3
Loureiro, Sandra Maria Correia
3
Pantano, Eleonora
3
Prentice, Catherine
3
Russell-Bennett, Rebekah
3
Alalwan, Ali Abdallah
2
Alexander, Bethan
2
Algharabat, Raed
2
Anaya-Sánchez, Rafael
2
Baier, Daniel
2
Banik, Shanta
2
Becker, Jörg
2
Burt, Steven
2
Cheah, Jun-Hwa
2
Chebat, Jean-Charles
2
Coelho, Pedro Simões
2
Dawes, John
2
Dwivedi, Yogesh Kumar
2
Fatma, Mobin
2
Fellesson, Markus
2
Frasquet Deltoro, Marta
2
Han, Heesup
2
Ieva, Marco
2
Islam, Jamid Ul
2
Jin, Hyun Seung
2
Kumar, Jitender
2
Kumar, Vikas
2
Kuppelwieser, Volker
2
Li, Zonghuo
2
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Published in...
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Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
172
The journal of product & brand management
100
The journal of brand management : an international journal
90
Journal of retailing
51
The international review of retail, distribution and consumer research
47
International journal of hospitality management
43
Journal of strategic marketing
39
Marketing intelligence & planning
39
International journal of retail & distribution management
38
Cogent business & management
35
International journal of retail and distribution management
35
Industrial marketing management : the international journal for industrial and high-tech firms
33
Psychology & marketing
33
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
31
European journal of marketing : EJM
28
International journal of internet marketing and advertising : IJIMA
28
Journal of promotion management : innovations in planning and applied research
28
The journal of services marketing
27
Journal of the Academy of Marketing Science
23
International journal of contemporary hospitality management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
International journal of electronic marketing and retailing : IJEMR
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of hospitality marketing & management
20
Journal of marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of travel and tourism marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
18
The journal of consumer marketing
18
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
17
Journal of service management
17
Journal of internet commerce
16
Business horizons
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
The journal of business & industrial marketing
15
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ECONIS (ZBW)
268
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1
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
5
Customization at a glance : investigating consumer experiences in mobile commerce applications
Siyal, Abdul Waheed
;
Chen, Hongzhuan
;
Shah, Syed Jamal
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460860
Saved in:
6
The effects of hedonic shopping values on loyalty towards small retailers : the moderating role of trust
Lee, Jaeha
;
Park, Kwangsoo
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460869
Saved in:
7
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
8
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
9
S-O-R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
Shamim, Amjad
;
Muhammad Farrukh Abid
;
Ahmad, Farooq
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462298
Saved in:
10
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
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