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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
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Search: "Customer relationship management"
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Brand management
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
485
Konsumentenverhalten
485
Customer satisfaction
262
Kundenzufriedenheit
262
Dienstleistungsqualität
185
Service quality
185
Einzelhandel
179
Retail trade
179
Markenführung
117
Online retailing
89
Online-Handel
89
Brand image
81
Markenimage
81
Social Web
79
Social web
79
Internet marketing
65
Online-Marketing
65
Brand
63
Confidence
62
Markenartikel
62
Vertrauen
62
Customer integration
60
Kundenintegration
60
Customer experience
47
E-commerce
47
Electronic Commerce
47
Viral marketing
47
Virales Marketing
47
Customer loyalty
41
Emotion
39
Customer service
37
Kundenservice
36
Satisfaction
36
Brand loyalty
35
Loyalty
35
Marketing management
34
Marketingmanagement
34
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117
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117
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117
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1
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English
117
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Khan, Imran
4
Hollebeek, Linda D.
3
Lombart, Cindy
3
Loureiro, Sandra Maria Correia
3
Prentice, Catherine
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Burt, Steven
2
Carlson, Jamie
2
Coelho, Pedro Simões
2
Dawes, John
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
Han, Heesup
2
Islam, Jamid Ul
2
Kumar, Jitender
2
Kumar, Vikas
2
Louis, Didier
2
Mortimer, Gary
2
Park, Hyejune
2
Park, Jungkun
2
Porcu, Lucia
2
Rahman, Mohammad M.
2
Rana, Nripendra P.
2
Rita, Paulo
2
Rubio Benito, Natalia
2
Santos, Zélia Raposo
2
Trinh, Giang
2
Voola, Ranjit
2
Abbes, Intissar
1
Ackermann, Claire-Lise
1
Adam, Nawal Abdalla
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Anees
1
Ahmadi, Hormoz
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Andreassen, Tor W.
1
Anselmsson, Johan
1
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Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
137
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
27
Journal of promotion management : innovations in planning and applied research
26
Journal of strategic marketing
26
Psychology & marketing
26
SpringerLink / Bücher
26
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of travel and tourism marketing
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
European journal of marketing
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Business horizons
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Tourism management : research, policies, practice
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
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ECONIS (ZBW)
117
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
6
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
7
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
8
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
9
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
10
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
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