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~isPartOf:"Journal of marketing communications"
~language:"deu"
~language:"eng"
~language:"nor"
~language:"srp"
~subject:"Consumer behaviour"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
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Consumer behaviour
Kapitaleinkommen
Konsumentenverhalten
300
Advertising effects
191
Werbewirkung
191
Advertising
149
Werbung
146
Internet marketing
115
Online-Marketing
115
Brand management
106
Markenführung
106
Marketing management
105
Marketingmanagement
105
Brand image
93
Markenimage
93
Social Web
83
Social web
83
Viral marketing
53
Virales Marketing
53
Beziehungsmarketing
42
Corporate Social Responsibility
42
Corporate social responsibility
42
Relationship marketing
42
Brand
37
Markenartikel
37
advertising
37
social media
34
Public relations
32
Öffentlichkeitsarbeit
32
USA
30
United States
30
Emotion
29
Communication
26
Kommunikation
26
Confidence
23
Vertrauen
23
Corporate reputation
22
Firmenimage
22
Perception
18
Wahrnehmung
18
Fernsehwerbung
17
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Online availability
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Undetermined
219
Free
12
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Article
299
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
300
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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German
English
Norwegian
Serbian
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Boerman, Sophie C.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Kim, Taemin
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
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Published in...
All
Journal of marketing communications
Journal of business research : JBR
2,005
Journal of retailing and consumer services
1,932
International journal of consumer studies
760
International journal of hospitality management
737
Finance research letters
660
Psychology & marketing
658
Journal of banking & finance
599
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Management science : journal of the Institute for Operations Research and the Management Sciences
518
International review of financial analysis
512
Applied economics
470
Journal of financial economics
462
Applied economics letters
399
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of finance : the journal of the American Finance Association
384
Journal of empirical finance
377
Pacific-Basin finance journal
374
International review of economics & finance : IREF
364
Applied financial economics
356
The journal of brand management : an international journal
356
European journal of marketing : EJM
351
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Economics letters
333
Journal of retailing
321
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Cogent business & management
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Journal of marketing management : MM
307
Journal of marketing
304
Tourism management : research, policies, practice
302
Journal of the Academy of Marketing Science
297
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
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ECONIS (ZBW)
300
Showing
1
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10
of
300
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date (oldest first)
1
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
4
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
Saved in:
5
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
6
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
7
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
8
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
9
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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