//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~person:"Jain, Varsha"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
India
2
Indien
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Brand
1
Brand image
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Indian consumers
1
Internet marketing
1
Luxury brands
1
Markenartikel
1
Markenimage
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
digital platforms
1
levels of luxury consumption
1
pre- and post-purchase behaviors
1
purchase motives
1
qualitative studies
1
self-concept of consumers
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Jain, Varsha
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Boerman, Sophie C.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Kim, Taemin
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of consumer behaviour
4
Asia-Pacific journal of business administration
2
Middle East journal of management : MEJM
2
Asia-Pacific Journal of Business Administration
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
European journal of marketing
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of management concepts and philosophy : IJMCP
1
Journal of Consumer Marketing
1
Journal of advertising research
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Metamorphosis : a journal of management research
1
Psychology & marketing
1
South Asian journal of management : SAJM
1
The journal of consumer marketing
1
The journal of product & brand management
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
2
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->