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~isPartOf:"Journal of marketing communications"
~person:"Suay-Pérez, Francisco"
~subject:"Brand management"
~subject:"Market segmentation"
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Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
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