//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~person:"Jacobi, Erik S."
~subject:"SME"
~subject:"Werbung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
SME
Werbung
Advertising
1
Advertising planning
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Werbeplanung
1
advertising planning
1
ethnography
1
market creation
1
performativity
1
positioning
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Jacobi, Erik S.
Araujo, Luis
1
Bian, Dong
1
Celuch, Kevin
1
Chong, Woon Kian
1
Davies, Fiona
1
Davis, Judy Foster
1
Ewing, Mike
1
Freund, James
1
Hirvonen, Saku
1
Laukkanen, Tommi
1
Maplestone, Vanya Louise
1
Murphy, Greg
1
Polonsky, Michael J.
1
Reijonen, Helen
1
Slater, Stephanie
1
Tuominen, Sasu
1
Valos, Michael J.
1
Zhang, Nan
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Marketing performativity : theories, practices and devices
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->