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~isPartOf:"Journal of marketing management : MM"
~subject:"Performance-Messung"
~subject:"SME"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Marketing mix"
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Performance-Messung
SME
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Marketing management
116
Marketingmanagement
116
Consumer behaviour
22
Konsumentenverhalten
22
Marketing
18
Brand management
12
Markenführung
12
Beziehungsmarketing
10
Marketing theory
10
Marketingtheorie
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Relationship marketing
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marketing strategy
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Araujo, Luis
1
Bennett, Roger
1
Bian, Dong
1
Celuch, Kevin
1
Chong, Woon Kian
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Davies, Fiona
1
Davis, Judy Foster
1
El-Tawy, Nevine
1
Ewing, Mike
1
Freund, James
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1
Tollington, Tony
1
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1
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Journal of marketing management : MM
Journal of business research : JBR
37
Journal of strategic marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
Journal of marketing communications
16
Cogent business & management
15
Marketing intelligence & planning
15
Journal of research in marketing and entrepreneurship
13
Journal of advertising research
10
Journal of retailing and consumer services
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of business & industrial marketing
10
The marketing review
10
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
The journal of brand management : an international journal
8
Asia Pacific journal of marketing and logistics
7
International business review : the official journal of the European International Business Academy
7
International journal of entrepreneurship and small business
7
International journal of technology marketing : IJTMkt
7
International marketing review
7
Journal of Islamic marketing : JIMA
7
Journal of marketing
7
Journal of promotion management : JPM
7
Journal of small business strategy
7
European research studies
6
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global marketing
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Management research review
6
European journal of operational research : EJOR
5
International journal of business innovation and research : IJBIR
5
International journal of economic perspectives : IJEP
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of enterprising culture
5
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ECONIS (ZBW)
11
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1
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
3
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
4
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
5
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
6
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
7
SME Internet use and strategic flexibility: the moderating effect of IT market orientation
Celuch, Kevin
;
Murphy, Greg
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10003979649
Saved in:
8
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.
;
Lengler, Jorge
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 591-610
Persistent link: https://www.econbiz.de/10003874178
Saved in:
9
The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine
;
Tollington, Tony
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
Saved in:
10
Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul
;
Halliday, Sue Vaux
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 751-770
Persistent link: https://www.econbiz.de/10003768189
Saved in:
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