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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung"
~subject:"Sales promotion"
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Sales promotion
Hörfunkwerbung
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Radio advertising
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Deutschland
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Advertising planning
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Werbeplanung
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Psychology of advertising
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Werbepsychologie
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Radio programme
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1987
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Broadcasting industry
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Media usage
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Hohenberger, Hermann
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Stiller, Dirk
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Journal of marketing research : JMR
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
International journal of retail & distribution management
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Journal of business research : JBR
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ECONIS (ZBW)
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Spots als Basis für Sonderwerbeformen
Hohenberger, Hermann
- In:
Kampagnen, Kontakte, Konkurrenz : Potentiale der …
,
(pp. 57-62)
.
2003
Persistent link: https://www.econbiz.de/10003835537
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Was braucht eine gute Promotion?
Stiller, Dirk
- In:
Kampagnen, Kontakte, Konkurrenz : Potentiale der …
,
(pp. 63-68)
.
2003
Persistent link: https://www.econbiz.de/10003835546
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