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~isPartOf:"Journal of marketing theory and practice"
~person:"Wiedmann, Klaus-Peter"
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Wiedmann, Klaus-Peter
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Journal of marketing theory and practice
Schriftenreihe Marketing, Management
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Journal of business research : JBR
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Marketing : ZFP ; journal of research and management
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The journal of brand management : an international journal
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Psychology & marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing communications
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Luxury marketing : a challenge for theory and practice
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Schriftenreihe Marketing Management
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The journal of product & brand management
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Consumer psychology in a social media world
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Consumption culture in Europe : insight into the beverage industry
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Ganzheitliches Marketing und Management
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International journal of consumer studies
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International journal of retail & distribution management
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Journal of customer behaviour
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Journal of fashion marketing and management
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of general management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Management Know-how
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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SpringerLink / Bücher
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The Oxford handbook of luxury business
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The journal of consumer marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
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