//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketingmanagement
Brand management
629
Markenführung
629
Consumer behaviour
320
Brand image
311
Markenimage
311
Brand
263
Markenartikel
261
Beziehungsmarketing
94
Relationship marketing
94
Social Web
66
Social web
66
Internet marketing
54
Marketing management
54
Online-Marketing
54
Brand architecture
53
Luxury goods
53
Luxusgüter
53
Markenarchitektur
52
Advertising effects
51
Werbewirkung
51
Emotion
43
Corporate reputation
39
Firmenimage
39
USA
33
United States
33
Corporate Social Responsibility
32
Corporate social responsibility
32
Brand loyalty
28
Personality psychology
27
Persönlichkeitspsychologie
27
Corporate culture
25
Unternehmenskultur
25
International marketing
24
Internationales Marketing
24
Customer satisfaction
22
Kundenzufriedenheit
22
Advertising
21
Markentreue
21
more ...
less ...
Online availability
All
Undetermined
215
Free
13
Type of publication
All
Article
348
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
354
Aufsatz in Zeitschrift
354
Collection of articles of several authors
6
Sammelwerk
6
Festschrift
4
Conference paper
2
Konferenzbeitrag
2
Konferenzschrift
1
more ...
less ...
Language
All
English
354
Author
All
Balmer, John M. T.
5
Johnson, Lester W.
5
Phau, Ian
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Mirzaei, Abas
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Wang, Ye
3
Wiedmann, Klaus-Peter
3
Arli, Denni
2
Atwal, Glyn
2
Barnier, Virginie de
2
Biedenbach, Galina
2
Borges, Adilson
2
Callison, Coy
2
Casidy, Riza
2
Chen, Huan
2
Confente, Ilenia
2
Dardis, Frank E.
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Hirvonen, Saku
2
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of promotion management : JPM
The journal of brand management : an international journal
Journal of business research : JBR
428
The journal of product & brand management
296
Journal of retailing and consumer services
257
Psychology & marketing
89
European journal of marketing : EJM
88
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
83
Journal of strategic marketing
78
International journal of hospitality management
77
Marketing intelligence & planning
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of promotion management : innovations in planning and applied research
62
International journal of advertising : the review of marketing communications
60
SpringerLink / Bücher
60
Journal of international consumer marketing
57
Journal of marketing management : MM
57
Journal of the Academy of Marketing Science
57
International journal of internet marketing and advertising : IJIMA
56
International marketing review
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing
51
Marketing letters : a journal of research in marketing
51
Journal of global marketing
48
International journal of consumer studies
46
Cogent business & management
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
36
Qualitative market research : an international journal
36
International journal of contemporary hospitality management
35
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Journal of international marketing
35
more ...
less ...
Source
All
ECONIS (ZBW)
354
Showing
1
-
10
of
354
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
6
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
Beware, an underdog may bite : literature review and
brand
management
framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
10
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->