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~isPartOf:"Journal of promotion management : JPM"
~subject:"Cultural identity"
~subject:"Zahlungsbereitschaftsanalyse"
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Cultural identity
Zahlungsbereitschaftsanalyse
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Journal of promotion management : JPM
International journal of entrepreneurship and innovation management
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International journal of sports marketing & sponsorship
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Journal of career development
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Costly signaling : Asian Americans and the role of ethnicity in the willingness to pay more for socially responsible products
Lee, Yoon-Joo
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011729552
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Sex appeal in advertising : what consumers think
Sukanlaya Sawang
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
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