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~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Public relations"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Marketingmanagement
Public relations
Brand management
67
Markenführung
67
Consumer behaviour
47
Brand image
37
Markenimage
37
Advertising effects
25
Brand
25
Markenartikel
25
Werbewirkung
25
Internet marketing
17
Online-Marketing
17
Product Placement
14
Product placement
14
Advertising
11
Werbung
11
Social Web
10
Social web
10
Marketing management
9
Sales promotion
6
Verkaufsförderung
6
product placement
6
Beziehungsmarketing
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
social media
5
Designation of origin
4
Herkunftsbezeichnung
4
Music
4
Music industry
4
Musik
4
Musikwirtschaft
4
Sportmarketing
4
Sports marketing
4
USA
4
United States
4
Öffentlichkeitsarbeit
4
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Article
53
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1
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54
Aufsatz in Zeitschrift
54
Collection of articles of several authors
1
Sammelwerk
1
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English
54
Author
All
Arli, Denni
2
Callison, Coy
2
Dardis, Frank E.
2
Kim, Eunice
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Melanthiou, Yioula
2
Park, Jae Hee
2
Phau, Ian
2
Schmierbach, Mike
2
Ahern, Lee
1
Ahn, Euijin
1
Akturan, Ulun
1
Anderson, Ronald
1
Arora, Amit
1
Arora, Anshu
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baksh-Mohammed, Sufyan
1
Barnes, Liz
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Bhat, Savita
1
Bissell, Kimberly
1
Bozbay, Zehra
1
Burkhalter, Janée
1
Carr, Caleb T.
1
Chakraborty, Uttam
1
Chang, Yu-ting
1
Cheah, Isaac
1
Chen, Huan
1
Chung, Hwiman
1
Craig, Clay
1
De Gregorio, Federico
1
Dewi Retno Rosari, Theresia Sri
1
Dodoo, Naa Amponsah
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Ferguson, Douglas A.
1
Flynn, Mark A.
1
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Published in...
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Journal of promotion management : JPM
Journal of business research : JBR
432
The journal of brand management : an international journal
303
The journal of product & brand management
297
Journal of retailing and consumer services
257
European journal of marketing : EJM
90
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
84
Journal of strategic marketing
81
International journal of hospitality management
77
Marketing intelligence & planning
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
SpringerLink / Bücher
64
Journal of promotion management : innovations in planning and applied research
62
International journal of advertising : the review of marketing communications
60
Journal of marketing management : MM
59
International journal of internet marketing and advertising : IJIMA
57
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
57
International marketing review
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing
51
Marketing letters : a journal of research in marketing
51
Journal of global marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Journal of fashion marketing and management
45
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Qualitative market research : an international journal
37
European journal of marketing
36
International journal of contemporary hospitality management
36
Journal of international marketing
36
International journal of retail & distribution management
35
Journal of Islamic marketing
35
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ECONIS (ZBW)
54
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1
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
2
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
3
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
5
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
6
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
7
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
8
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
9
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
10
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
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