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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~source:"econis"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Virales Marketing
Social Web
72
Social web
72
Internet marketing
54
Online-Marketing
54
Consumer behaviour
49
Konsumentenverhalten
49
Brand management
28
Markenführung
28
social media
25
Advertising effects
24
Werbewirkung
24
Advertising
20
Werbung
20
Beziehungsmarketing
17
Relationship marketing
17
Brand image
15
Markenimage
15
Viral marketing
15
purchase intention
8
Brand
7
Facebook
7
Markenartikel
7
Instagram
6
Celebrity endorsement
5
Celebrity-Werbung
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer integration
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Public relations
5
social media marketing
5
Öffentlichkeitsarbeit
5
Communication
4
Credibility
4
Fashion
4
Glaubwürdigkeit
4
Kommunikation
4
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Loureiro, Sandra Maria Correia
2
Sarmento, Eduardo Moraes
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Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Becerra, Enrique
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Bilro, Ricardo Godinho
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Chung, Yoo Jin
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Dalakas, Vassilis
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Damasceno, Felipe Storch
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Eells, Danielle
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Fakhreddin, Farbod
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Fitriati, Rachma
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1
Ghaedi, Mohammadreza
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Guerreiro, João Pedro Silva Martins
1
Kim, Eunice
1
Kim, Eunyoung
1
Korgaonkar, Pradeep
1
Londoño, Juan Carlos
1
Mainardes, Emerson Wagner
1
Munawaroh
1
Nasab, Seyyed Mohammad Tabataba'i
1
Pacheco, Barney G.
1
Park, Sung-Eun
1
Permell, Solange Renée
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Pina, Lídia Silveira
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Poorrezaei, Mojtaba
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Portelada, Patrícia Helena Mendes
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Rita, Paulo
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Rudiyanto
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Shaw, Alan
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Siwi, Inggit Sekar Madu
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
92
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
22
Electronic commerce research
20
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Technological forecasting & social change : an international journal
15
International journal of business information systems : IJBIS
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
4
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
5
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
6
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
7
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
8
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
9
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
10
Instagram influencers : the role of opinion leadership in consumers' purchase behavior
Fakhreddin, Farbod
;
Foroudi, Pantea
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 795-825
Persistent link: https://www.econbiz.de/10013277311
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