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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Sponsorship"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Sponsorship
Consumer behaviour
171
Konsumentenverhalten
171
Advertising effects
68
Werbewirkung
68
Brand management
60
Markenführung
60
Internet marketing
55
Social Web
49
Social web
49
Advertising
48
Werbung
48
Brand image
44
Beziehungsmarketing
33
Relationship marketing
33
Brand
26
Markenartikel
26
Viral marketing
19
Virales Marketing
19
Emotion
18
purchase intention
16
Sales promotion
15
Verkaufsförderung
15
social media
13
Online retailing
12
Online-Handel
12
Customer satisfaction
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Credibility
8
Glaubwürdigkeit
8
Sponsoring
8
Confidence
7
Einzelhandel
7
Fashion
7
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85
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3
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Article
88
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Article in journal
88
Aufsatz in Zeitschrift
88
Language
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English
88
Author
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Yang, Jing
4
Bang Nguyen Viet
3
Loureiro, Sandra Maria Correia
3
Bilro, Ricardo Godinho
2
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Mundel, Juan
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Azevedo, António
1
Backes, Kayla
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Balakrishnan, Janarthanan
1
Basaran Borsai, Anne Marie
1
Behe, Bridget K.
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Boutsouki, Christina
1
Breves, Priska
1
Burroughs, Benjamin
1
Carrete-Lucero, Lorena de la Paz
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Chan, Kara
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
520
Journal of retailing and consumer services
345
The journal of product & brand management
260
The journal of brand management : an international journal
227
Journal of marketing communications
138
International journal of internet marketing and advertising : IJIMA
136
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
110
International journal of hospitality management
106
International journal of advertising : the review of marketing communications
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
93
European journal of marketing : EJM
91
Journal of international consumer marketing
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
Marketing intelligence & planning
83
Cogent business & management
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of strategic marketing
72
The journal of consumer marketing
72
Journal of marketing
71
Journal of global marketing
69
International journal of consumer studies
68
International journal of electronic marketing and retailing : IJEMR
68
Marketing letters : a journal of research in marketing
64
Journal of travel and tourism marketing
61
International marketing review
60
Journal of the Academy of Marketing Science
60
Journal of promotion management : JPM
59
International journal of advertising : the quarterly review of marketing communications
58
Journal of internet commerce
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Journal of fashion marketing and management
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Journal of marketing management : MM
51
Young consumers : insight and ideas for responsible marketers
51
Journal of marketing research : JMR
50
Journal of Islamic marketing
49
Tourism management : research, policies, practice
49
International journal of contemporary hospitality management
48
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ECONIS (ZBW)
88
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
5
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
6
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
7
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
10
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
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