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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Product Placement"
~subject:"Rundfunkpolitik"
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Product Placement
Rundfunkpolitik
Advertising effects
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Fernsehprogramm
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Television programme
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Werbewirkung
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reality shows
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Bigg Boss
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brand placements
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placement appeal
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Journal of promotion management : innovations in planning and applied research
The journal of media economics
5
International journal of advertising : the quarterly review of marketing communications
4
Engaging consumers through branded entertainment and convergent media
3
Tourism management : research, policies, practice
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
HWWA-Report
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of promotion management : JPM
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Prometheus : critical studies in innovation
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SpringerLink / Bücher
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A BFI book
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A Bantam book
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Diskussionsbeiträge zur Wirtschaftspolitik
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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HWWA-Report : Forschungsarbeiten von Mitarbeitern des Hamburgischen Welt-Wirtschafts-Archivs (HWWA)
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Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
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International business and economics research journal
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International journal of advertising : the review of marketing communications
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International journal of sport finance
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International journal on media management : JMM
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International screen industries
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International tax & business lawyer
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Iranian economic review : journal of University of Tehran
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of cultural economics
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Journal of current issues and research in advertising : JCIRA
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Journal of international economic law
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Journal of marketing communications
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Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
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Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
2
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
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