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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Marketingmanagement"
~type:"article"
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Andreasen, Alan R.
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Laczniak, Gene R.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
European journal of marketing : EJM
20
Journal of strategic marketing
19
Journal of marketing
18
Journal of marketing management : MM
18
Journal of Islamic marketing : JIMA
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Journal of business-to-business marketing
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The journal of business & industrial marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Marketing theory
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AMS review : official publication of the Academy of Marketing Science
12
Journal of research in marketing and entrepreneurship : JRME
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Journal of macromarketing
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International journal of islamic marketing and branding
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in marketing and entrepreneurship
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Cogent business & management
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Journal of Islamic marketing
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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European research studies
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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International business review : the official journal of the European International Business Academy
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international marketing
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Journal of marketing analytics : JMA
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Annales Universitatis Mariae Curie-Skłodowska / H
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Building corporate identity, image and reputation in the digital era
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Global business review
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Handbook of marketing
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Handbook of relationship marketing
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International journal of business and globalisation : IJBG
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Saved in:
2
Marketing amid the uncertainty of the social sector : do social entrepreneurs follow best marketing practices?
Newbert, Scott L.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10009565288
Saved in:
3
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
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