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~isPartOf:"Journal of retailing and consumer services"
~person:"Bazargan, Amirhossein"
~person:"Meyer-Waarden, Lars"
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Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Loyalty program
2
Relationship marketing
2
Brand
1
Brand loyalty
1
Compensation system
1
Conjoint analysis
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Conjoint-Analyse
1
Customer engagement
1
Einzelhandel
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Leistungsanreiz
1
Loyalty
1
Loyalty program engagement behavior
1
Loyalty program loyalty
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Markenartikel
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Markentreue
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Perceived value
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Performance incentive
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Retail trade
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Reward compatibility
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Reward tangibility
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Bazargan, Amirhossein
Meyer-Waarden, Lars
Jin, Hyun Seung
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Li, Zonghuo
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Souiden, Nizar
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Wang, Di
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Yang, Wensheng
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Abratt, Russell
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Journal of retailing and consumer services
Annals of operations research ; volume 280, numbers 1/2 (September 2019)
1
Computational management science
1
European journal of operational research : EJOR
1
International journal of production economics
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society
1
The journal of services marketing
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ECONIS (ZBW)
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Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
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2
Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
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