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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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Brand management
Internet marketing
Unternehmenserfolg
Werbung
Marketing management
79
Marketingmanagement
79
Consumer behaviour
45
Konsumentenverhalten
45
Beziehungsmarketing
23
Relationship marketing
23
Markenführung
20
Einzelhandel
18
Retail trade
18
Distribution channel
14
Vertriebsweg
14
Brand
11
Markenartikel
11
Brand image
6
Customer satisfaction
6
Customer value
6
Firm performance
6
Handelsmarke
6
Kundenwert
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Markenimage
6
Marketing strategy
6
Online-Marketing
6
Store brand
6
Supplier relationship management
6
Dienstleistungsqualität
5
Market segmentation
5
Marktsegmentierung
5
Performance measurement
5
Performance-Messung
5
Service quality
5
Advertising
4
Customer integration
4
Kundenintegration
4
Ladengestaltung
4
Marketing mix
4
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Article
33
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English
34
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Yan, Ruiliang
3
Agag, Gomaa
2
Abdelmoety, Ziad Hassan
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Alnawas, Ibrahim
1
Andreassen, Tor W.
1
Anselmsson, Johan
1
Arrigo, Elisa
1
Baumann, Chris
1
Bin, Liu
1
Bondesson, Niklas
1
Brown, James
1
Cao, Zixia
1
Cardozo, Erico Aurélio Abreu
1
Carlson, Jamie
1
Carrieri, Alexandre de Pádua
1
Choi, Seung-chan
1
Christino, Juliana Maria Magalhães
1
Clark, Moira K.
1
De Villiers, Rouxelle
1
Della Lena, Sebastiano
1
Diallo, Mbaye Fall
1
Durrani, Baseer Ali
1
El-Halaby, Sherif
1
Felix, Reto
1
Garrido-Morgado, Álvaro
1
Ghantous, Nabil
1
Ghose, Sanjoy
1
González-Benito, Óscar
1
Gray, David
1
Grimmer, Louise
1
Grimmer, Martin
1
Gázquez-Abad, Juan Carlos
1
Hassanein, Ahmed
1
Hinsch, Chris
1
Hollebeek, Linda D.
1
Hoskins, Jake D.
1
Howell, Kerry E.
1
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
119
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of strategic marketing
58
The journal of brand management : an international journal
45
European journal of marketing : EJM
38
Journal of marketing communications
36
The journal of business & industrial marketing
34
The journal of product & brand management
34
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
25
Cogent business & management
24
Journal of marketing
24
Marketing intelligence & planning
24
International marketing review
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
SpringerLink / Bücher
23
International journal of internet marketing and advertising : IJIMA
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
The marketing review
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Journal of advertising research
16
Journal of global marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of promotion management : JPM
16
Journal of retailing
16
Springer eBook Collection
16
European research studies
14
International business review : the official journal of the European International Business Academy
14
International journal of advertising : the review of marketing communications
14
Asia Pacific journal of marketing and logistics
13
International entrepreneurship and management journal
13
International journal of hospitality management
13
Business horizons
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of international marketing
11
Journal of promotion management : innovations in planning and applied research
11
International journal of business innovation and research : IJBIR
10
International review on public and non-profit marketing
10
Journal of business ethics : JOBE
10
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ECONIS (ZBW)
34
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu
;
Sakagawa, Yuji
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253605
Saved in:
4
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
5
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
6
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
7
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
8
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
9
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
Saved in:
10
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
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