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~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenartikel"
~subject:"Unternehmenserfolg"
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Markenartikel
Unternehmenserfolg
Marketing management
79
Marketingmanagement
79
Consumer behaviour
45
Konsumentenverhalten
45
Beziehungsmarketing
23
Relationship marketing
23
Brand management
20
Markenführung
20
Einzelhandel
18
Retail trade
18
Distribution channel
14
Vertriebsweg
14
Brand
11
Brand image
6
Customer satisfaction
6
Customer value
6
Firm performance
6
Handelsmarke
6
Internet marketing
6
Kundenwert
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Markenimage
6
Marketing strategy
6
Online-Marketing
6
Store brand
6
Supplier relationship management
6
Dienstleistungsqualität
5
Market segmentation
5
Marktsegmentierung
5
Performance measurement
5
Performance-Messung
5
Service quality
5
Advertising
4
Customer integration
4
Kundenintegration
4
Ladengestaltung
4
Marketing mix
4
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13
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2
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Article
16
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17
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17
Collection of articles of several authors
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English
17
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Agag, Gomaa
2
Abdelmoety, Ziad Hassan
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Alnawas, Ibrahim
1
Bin, Liu
1
Brown, James
1
Choi, Seung-chan
1
Della Lena, Sebastiano
1
Diallo, Mbaye Fall
1
Durrani, Baseer Ali
1
El-Halaby, Sherif
1
Felix, Reto
1
Garrido-Morgado, Álvaro
1
Ghantous, Nabil
1
González-Benito, Óscar
1
Grimmer, Louise
1
Grimmer, Martin
1
Gázquez-Abad, Juan Carlos
1
Hassanein, Ahmed
1
Hinsch, Chris
1
Hoskins, Jake D.
1
Huang, Lingchen
1
Huang, Zongsheng
1
Jedsada Wongsansukcharoen
1
Kaswengi, Jospeh
1
Keivani, Somayeh Bahoush
1
Koshksaray, Amir Abedini
1
Martínez-López, Francisco J.
1
Mason, Roger B.
1
Mishra, Prashant
1
Morimura, Fumikazu
1
Mortimer, Gary
1
Mugobo, Virimai
1
Quach, Sara
1
Rauschnabel, Philipp A.
1
Sakagawa, Yuji
1
Schmidt, Holger J.
1
Shehawy, Yasser Moustafa
1
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
74
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
36
The journal of business & industrial marketing
24
The journal of brand management : an international journal
20
European journal of marketing : EJM
19
Cogent business & management
18
International marketing review
16
The journal of product & brand management
16
Journal of the Academy of Marketing Science
15
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
11
Marketing intelligence & planning
11
International journal of hospitality management
10
Journal of marketing
10
Journal of marketing management : MM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of international marketing
9
Journal of marketing communications
9
SpringerLink / Bücher
9
The marketing review
9
International journal of economic perspectives : IJEP
8
Journal of global marketing
8
Journal of retailing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Europäische Hochschulschriften / 5
7
AMS review : official publication of the Academy of Marketing Science
6
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Journal of research in marketing and entrepreneurship
6
Asia Pacific journal of marketing and logistics
5
International journal of business innovation and research : IJBIR
5
International journal of emerging markets
5
International journal of innovation management
5
International journal of trade and global markets
5
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ECONIS (ZBW)
17
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu
;
Sakagawa, Yuji
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253605
Saved in:
4
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
5
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
6
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
7
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
8
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
9
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
10
The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Ghantous, Nabil
;
Alnawas, Ibrahim
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012268814
Saved in:
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