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~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Brand management
Internet marketing
Unternehmenserfolg
Werbung
Marketing management
193
Marketingmanagement
193
Firm performance
31
Beziehungsmarketing
29
Relationship marketing
29
market orientation
27
Markenführung
23
KMU
22
SME
22
Strategic management
22
Strategisches Management
22
Marketing
20
Competitive advantage
19
Consumer behaviour
19
Konsumentenverhalten
19
Wettbewerbsvorteil
19
Innovation
17
Emerging economies
13
Online-Marketing
13
Schwellenländer
13
Innovation management
12
Innovationsmanagement
12
marketing strategy
11
New product development
10
Produktentwicklung
10
Brand image
9
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
International marketing
8
Internationales Marketing
8
B-to-B-Marketing
7
Business-to-business marketing
7
Customer satisfaction
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India
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58
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Areni, Charles Scott
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Ngo, Liem Viet
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1
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1
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1
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1
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1
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Journal of strategic marketing
Journal of business research : JBR
119
Industrial marketing management : the international journal for industrial and high-tech firms
70
The journal of brand management : an international journal
45
European journal of marketing : EJM
38
Journal of marketing communications
36
Journal of retailing and consumer services
34
The journal of business & industrial marketing
34
The journal of product & brand management
34
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
25
Cogent business & management
24
Journal of marketing
24
Marketing intelligence & planning
24
International marketing review
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
SpringerLink / Bücher
23
International journal of internet marketing and advertising : IJIMA
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
The marketing review
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Journal of advertising research
16
Journal of global marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of promotion management : JPM
16
Journal of retailing
16
Springer eBook Collection
16
European research studies
14
International business review : the official journal of the European International Business Academy
14
International journal of advertising : the review of marketing communications
14
Asia Pacific journal of marketing and logistics
13
International entrepreneurship and management journal
13
International journal of hospitality management
13
Business horizons
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of international marketing
11
Journal of promotion management : innovations in planning and applied research
11
International journal of business innovation and research : IJBIR
10
International review on public and non-profit marketing
10
Journal of business ethics : JOBE
10
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ECONIS (ZBW)
58
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
3
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
5
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
6
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
7
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
8
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
9
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
10
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
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