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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Electronic Commerce
Konsumentenverhalten
Markenimage
Beziehungsmarketing
171
Relationship marketing
171
Consumer behaviour
82
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Marketing management
19
Marketingmanagement
19
Customer value
17
Kundenwert
17
Customer integration
14
Kundenintegration
14
Brand management
13
Firm performance
13
Internet marketing
13
Kundenbindungsprogramm
13
Loyalty program
13
Markenführung
13
Online-Marketing
13
Social Web
13
Social web
13
Unternehmenserfolg
13
Brand image
12
USA
12
United States
12
Einzelhandel
11
Marketing theory
11
Marketingtheorie
11
Retail trade
11
Customer engagement
10
B-to-B-Marketing
9
Business-to-business marketing
9
Customer relationship management
9
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Online availability
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Undetermined
58
Free
8
Type of publication
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Article
84
Type of publication (narrower categories)
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Article in journal
84
Aufsatz in Zeitschrift
84
Language
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English
84
Author
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Kumar, V.
5
Homburg, Christian
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Blut, Markus
2
Dellaert, Benedict G. C.
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Grewal, Dhruv
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Jozic, Danijel
2
Palmatier, Robert W.
2
Petersen, J. Andrew
2
Pick, Doreén
2
Rapp, Adam
2
Sesé, F. Javier
2
Steinhoff, Lena
2
Voorhees, Clay M.
2
Zhang, Jonathan Z.
2
Albrecht, Arne Keno
1
Andrews, Michelle
1
Anlamlier, Eda
1
Arnold, Mark J.
1
Arunachalam, S.
1
Babin, Barry J.
1
Bagga, Charan K.
1
Bagozzi, Richard P.
1
Baker, Julie
1
Baker, Thomas L.
1
Bart, Yakov
1
Bayón, Tomás
1
Beck, Joshua T.
1
Becker, Larissa Carine Braz
1
Beckers, Sander F. M.
1
Bednarek, Marei
1
Beitelspacher, Lauren Skinner
1
Belli, Alex
1
Benavent, Christophe
1
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Published in...
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
469
Journal of business research : JBR
383
International journal of hospitality management
168
The journal of services marketing
121
The journal of product & brand management
104
Industrial marketing management : the international journal for industrial and high-tech firms
89
The journal of brand management : an international journal
89
Journal of travel and tourism marketing
79
Cogent business & management
77
Journal of hospitality marketing & management
77
Psychology & marketing
77
The service industries journal
76
Journal of retailing
73
Asia Pacific journal of marketing and logistics
71
International journal of contemporary hospitality management
70
Journal of strategic marketing
70
International journal of electronic customer relationship management : IJECRM
64
Marketing intelligence & planning
63
SpringerLink / Bücher
60
Journal of marketing
57
Journal of service management
57
Tourism management : research, policies, practice
57
International journal of internet marketing and advertising : IJIMA
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
The international review of retail, distribution and consumer research
56
European journal of marketing : EJM
54
International journal of electronic marketing and retailing : IJEMR
53
Services marketing quarterly
52
Journal of service research : JSR
51
International journal of retail & distribution management
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
International journal of retail and distribution management
43
Service business
43
The international journal of bank marketing : IJBM
43
The journal of business & industrial marketing
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
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ECONIS (ZBW)
84
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84
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
3
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
4
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
5
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Access-based customer journeys
Torres, Lez Trujillo
;
Anlamlier, Eda
;
Mimoun, Laetitia
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10015047028
Saved in:
8
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
9
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
10
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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