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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Erfolgsfaktor"
~subject:"Marketing theory"
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Erfolgsfaktor
Marketing theory
Marketingtheorie
48
Marketing
14
Beziehungsmarketing
11
Relationship marketing
11
Peter F. Drucker
10
Marketing management
7
Marketingmanagement
7
Service-Dominant Logic
7
Service-dominant logic
7
Bibliometrics
5
Bibliometrie
5
Consumer behaviour
5
Customer satisfaction
5
Innovation
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Konsumentenverhalten
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Kundenzufriedenheit
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Theory
5
Betriebliche Wertschöpfung
4
Dienstleistungsmarketing
4
Institutional economics
4
Institutionenökonomik
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Management
4
Services marketing
4
Theorie
4
USA
4
United States
4
Value creation
4
Brand management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Customer value
3
Dienstleistungsqualität
3
Kundenintegration
3
Kundenwert
3
Markenführung
3
Market research
3
Marktforschung
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Article
46
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2
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48
Aufsatz in Zeitschrift
48
Collection of articles of several authors
2
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2
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2
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48
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Lusch, Robert F.
5
Vargo, Stephen L.
3
Crosno, Jody L.
2
Darroch, Jenny
2
Kotler, Philip
2
Palmatier, Robert W.
2
Webster, Frederick E.
2
Achrol, Ravi S.
1
Arnold, Todd J.
1
Bansal, Harvir S.
1
Barney, Jay B.
1
Beatty, Sharon E.
1
Blazevic, Vera
1
Breivik, Einar
1
Chabowski, Brian R.
1
Chari, Simos
1
Chatterjee, Sharmila C.
1
Clark, Terry D.
1
Dahlstrom, Robert
1
Dalla Pozza, Ilaria
1
DeLeon, Anthony J.
1
Dietz, Bart
1
Donaldson, Thomas
1
Driessen, Paul H.
1
Drucker, Peter F.
1
Evans, Kenneth R.
1
Fang, Eric
1
Feng, Hui
1
Fisher, Robert J.
1
Freling, Traci H.
1
Gaski, John F.
1
Gleim, Mark R.
1
Godfrey, Andrea L.
1
Grewal, Dhruv
1
Grinstein, Amir
1
Grégoire, Yany
1
Gummerus, Johanna
1
Gunther, Robert E.
1
Gupta, Shaphali
1
Henard, David H.
1
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Journal of the Academy of Marketing Science
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
Springer eBook Collection / Business and Economics
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Lehrbuch
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Gabler Edition Wissenschaft
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
48
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1
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
5
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
6
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
7
The role of organizational learning in stakeholder marketing
Mena, Jeannette A.
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 429-452
Persistent link: https://www.econbiz.de/10011306305
Saved in:
8
Stakeholder marketing : theoretical foundations and required capabilities
Hillebrand, Bas
;
Driessen, Paul H.
;
Koll, Oliver
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 411-428
Persistent link: https://www.econbiz.de/10011306306
Saved in:
9
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
10
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
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