//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Konsum und Verhalten"
~isPartOf:"Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien"
~isPartOf:"Research"
~subject:"Germany"
~subject:"Szenario"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Germany
Szenario
1964-2015
1
Advertising
1
Advertising industry
1
Beziehungsmarketing
1
Branchenentwicklung
1
Communication
1
Deutschland
1
Kommunikation
1
Kommunikationsstrategie
1
Partizipation
1
Relationship marketing
1
Sector development
1
Verbraucher
1
Werbewirtschaft
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
Aufsatz im Buch
2
Book section
2
Hochschulschrift
2
Bibliografie enthalten
1
Bibliography included
1
Fallstudie
1
Thesis
1
more ...
less ...
Language
All
German
1
Author
All
Apel, Juliane
1
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Konsum und Verhalten
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
Research
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
-
2018
Persistent link: https://www.econbiz.de/10011866597
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->