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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
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Internet marketing
Welt
476
World
476
Social Web
292
Social web
292
Technischer Fortschritt
248
Technological change
248
Innovation
237
Western countries
156
Westliche Staaten
156
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124
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Marketing intelligence & planning
Technological forecasting & social change : an international journal
Journal of business research : JBR
211
International journal of internet marketing and advertising : IJIMA
134
Journal of retailing and consumer services
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
68
Journal of marketing communications
63
International journal of hospitality management
58
Tourism management : research, policies, practice
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of internet commerce
57
Journal of promotion management : innovations in planning and applied research
56
International journal of electronic marketing and retailing : IJEMR
54
Information systems research : ISR
52
Journal of management information systems : JMIS
48
Business horizons
46
The journal of product & brand management
45
International journal of technology marketing : IJTMkt
42
Cogent business & management
40
Electronic commerce research
40
International journal of business information systems : IJBIS
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
SpringerLink / Bücher
39
Journal of travel and tourism marketing
38
International journal of contemporary hospitality management
34
Journal of marketing
34
Journal of strategic marketing
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of advertising research
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
Springer eBook Collection
32
The journal of brand management : an international journal
32
Journal of electronic commerce research : JECR
31
International journal of advertising : the quarterly review of marketing communications
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
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ECONIS (ZBW)
104
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104
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia
;
Arasli, Hüseyin
;
Nevzat, …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
Saved in:
3
Virtual reality in digital marketing : research agenda based on bibliometric reflection
Zaki, Hafizah Omar
;
Fernandez, Dahlia
;
Omkar Dastane
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
Saved in:
4
Going online : forecasting the impact of websites on productivity and market structure
Rizov, Marian
;
Vecchi, Michela
;
Domenech, Josep
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013541833
Saved in:
5
From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti
;
Silal, Prakrit
;
Kumar, Jitender
;
Singh, …
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
Saved in:
6
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
7
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
8
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
9
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
10
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
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