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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Konsumentenverhalten
Consumer behaviour
276
Brand management
111
Markenführung
111
Relationship marketing
107
Beziehungsmarketing
105
Brand image
88
Markenimage
88
Marketing management
87
Marketingmanagement
87
Internet marketing
56
Online-Marketing
54
Social Web
51
Social web
51
Marketing
49
Dienstleistungsqualität
46
Service quality
46
Brand
44
Markenartikel
44
Customer satisfaction
39
Kundenzufriedenheit
39
Advertising effects
36
Werbewirkung
36
Einzelhandel
31
Retail trade
31
KMU
29
SME
29
Corporate Social Responsibility
28
Corporate social responsibility
28
Online retailing
28
Online-Handel
28
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27
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27
Firm performance
24
Unternehmenserfolg
24
Bibliometrics
23
Bibliometrie
23
E-commerce
22
Emerging economies
22
Schwellenländer
22
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273
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276
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Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Ladeira, Wagner Junior
3
Leckie, Civilai
3
Roy, Rajat
3
Santini, Fernando de Oliveira
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Thaichon, Park
3
Wang, Bo
3
Bala, Pradip Kumar
2
Bandyopadhyay, Nirmalya
2
Barari, Mojtaba
2
Behera, Rajat Kumar
2
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Japutra, Arnold
2
Kaushal, Vikrant
2
Kumar, Sushant
2
Kumar, Vikas
2
Lobo, Antonio
2
Merrilees, Bill
2
Mishra, Sita
2
Moharana, Tapas Ranjan
2
Mou, Yupeng
2
Paramita, Widya
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
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Marketing intelligence & planning
Journal of business research : JBR
1,972
Journal of retailing and consumer services
1,929
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
The journal of product & brand management
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Marketing letters : a journal of research in marketing
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
255
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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ECONIS (ZBW)
276
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1
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276
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1
Augmented reality in marketing : a close look at the current landscape and future possibilities
Javeed, Syed
;
Rasool, Gowhar
;
Pathania, Anjali
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
Saved in:
2
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
3
Barriers to online second-hand purchase behavior
Calvo-Porral, Cristina
;
Orosa-González, Javier
; …
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 213-233
Persistent link: https://www.econbiz.de/10015056853
Saved in:
4
Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers
Chen, Yini
;
Chi, Ting
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10015056858
Saved in:
5
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
6
A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures
Rojas-Méndez, José
;
Davies, Gary
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10015056869
Saved in:
7
Complement or substitute? : a study of the impact of artificial intelligence on consumers' resistance
Mou, Yupeng
;
Gong, Yixuan
;
Ding, Zhihua
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 647-665
Persistent link: https://www.econbiz.de/10015056891
Saved in:
8
Consumer reactions to attacks against cherished brands
Cheng, Li Keng
;
Toung, Chung-Lin
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1115-1139
Persistent link: https://www.econbiz.de/10015056962
Saved in:
9
The dark side of artificial intelligence in marketing : meta-analytics review
Barari, Mojtaba
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1234-1256
Persistent link: https://www.econbiz.de/10015056983
Saved in:
10
Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach
Wang, Feng
;
Yue, Mingyue
;
Yuan, Quan
;
Cao, Rong
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 684-703
Persistent link: https://www.econbiz.de/10015056894
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