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~isPartOf:"Marketing intelligence & planning"
~person:"Schäfers, Tobias"
~person:"Toften, Kjell"
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Nischenstrategie
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KMU-Marketing
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Schäfers, Tobias
Toften, Kjell
Hammervoll, Trond
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Marketing intelligence & planning
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Journal of food products marketing
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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European journal of marketing : EJM
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International journal of entrepreneurship and innovation management
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International journal of globalisation and small business : IJGSB
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of research in marketing and entrepreneurship : JRME
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
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2
Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 736-753
Persistent link: https://www.econbiz.de/10009513556
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