//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
~subject:"Customer loyalty"
~subject:"Electronic Commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Customer loyalty
Electronic Commerce
Beziehungsmarketing
105
Relationship marketing
105
Consumer behaviour
58
Konsumentenverhalten
58
Markenführung
27
Dienstleistungsqualität
22
Service quality
22
Internet marketing
21
Online-Marketing
21
Customer satisfaction
20
Kundenzufriedenheit
20
Social Web
20
Social web
20
Brand
18
Markenartikel
18
Brand image
17
Markenimage
17
Customer integration
14
Kundenintegration
14
Einzelhandel
13
Retail trade
13
Customer engagement
10
Lieferantenmanagement
9
Online retailing
9
Online-Handel
9
Supplier relationship management
9
Brand loyalty
8
Marketing management
8
Marketingmanagement
8
Confidence
7
E-commerce
7
Vertrauen
7
Beschwerdemanagement
6
Complaint management
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Customer value
6
Kundenwert
6
more ...
less ...
Online availability
All
Undetermined
29
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Case study
1
Fallstudie
1
Language
All
English
37
Author
All
Leckie, Civilai
2
Merrilees, Bill
2
Akasreku, Frank
1
Algharabat, Raed Salah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bala, Pradip Kumar
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Behera, Rajat Kumar
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Cardinale, Sylvia
1
Casidy, Riza
1
Cawsey, Timothy
1
Coates, Nigel
1
Dias, Helison Bertoli Alves
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Ganguli, Shirshendu
1
García-Madariaga, Jesús
1
Gaur, Sanjaya Singh
1
Giovanis, Apostolos
1
Gopalakrishna B. V.
1
Goutam, Doddahulugappa
1
Guercini, Simone
1
Habibi, Fatemeh
1
Hollebeek, Linda D.
1
Horn, Christian Franz
1
Iglesias, Oriol
1
Ivens, Björn
1
Jebarakirthy, Charles
1
Jerez, Miguel
1
Khan, Imran
1
Kimiloǧlu, Hande
1
Klepek, Martin
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of retailing and consumer services
179
Journal of business research : JBR
174
The journal of product & brand management
99
The journal of brand management : an international journal
89
Industrial marketing management : the international journal for industrial and high-tech firms
54
International journal of hospitality management
54
Asia Pacific journal of marketing and logistics
43
International journal of internet marketing and advertising : IJIMA
41
International journal of electronic customer relationship management : IJECRM
39
SpringerLink / Bücher
38
Journal of strategic marketing
34
Cogent business & management
33
International journal of contemporary hospitality management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Psychology & marketing
31
Journal of promotion management : innovations in planning and applied research
28
The journal of business & industrial marketing
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of the Academy of Marketing Science
27
European journal of marketing : EJM
26
Journal of internet commerce
25
Journal of retailing
25
The journal of services marketing
24
The service industries journal
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of business information systems : IJBIS
22
Journal of marketing
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
The international journal of bank marketing : IJBM
21
Journal of electronic commerce research : JECR
20
Journal of hospitality marketing & management
20
Journal of service management
20
Tourism management : research, policies, practice
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
19
Journal of travel and tourism marketing
19
Electronic commerce research
18
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
3
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
4
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
5
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
6
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
8
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
9
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
10
How online shopping experiences shape consumer webrooming behavior
Schiessl, Djonata
;
Korelo, Jose
;
Dias, Helison Bertoli Alves
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10013532103
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->