//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
169
Konsumentenverhalten
169
Brand management
111
Markenführung
111
Relationship marketing
107
Beziehungsmarketing
105
Marketing management
87
Marketingmanagement
87
Brand image
79
Markenimage
79
Internet marketing
56
Online-Marketing
54
Marketing
49
Social Web
47
Social web
47
Brand
42
Markenartikel
42
Dienstleistungsqualität
29
Service quality
29
Customer satisfaction
25
Kundenzufriedenheit
25
Advertising effects
23
Werbewirkung
23
Einzelhandel
22
Retail trade
22
Lieferantenmanagement
21
Supplier relationship management
21
Bibliometrics
19
Bibliometrie
19
Customer integration
19
KMU
19
Kundenintegration
19
Online retailing
19
Online-Handel
19
SME
19
E-commerce
18
Electronic Commerce
17
B-to-B-Marketing
16
Business-to-business marketing
16
Firm performance
16
more ...
less ...
Online availability
All
Undetermined
198
Free
2
Type of publication
All
Article
384
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
395
Case study
11
Collection of articles of several authors
11
Fallstudie
11
Sammelwerk
11
Festschrift
4
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
395
Author
All
Phau, Ian
5
Brennan, Ross
4
Grace, Debra
4
Ardley, Barry
3
Bang, Nguyen
3
Barari, Mojtaba
3
Hollebeek, Linda D.
3
Kumar, Prashant
3
Leckie, Civilai
3
Luce, Fernando Bins
3
Madichie, Nnamdi O.
3
Mysen, Tore
3
Oliveira, Marta Olivia Rovedder de
3
Rundle-Thiele, Sharyn
3
Simkin, Lyndon
3
Singh, Ramendra
3
Svensson, Göran
3
Thaichon, Park
3
Amenuvor, Fortune Edem
2
Bala, Pradip Kumar
2
Behera, Rajat Kumar
2
Boateng, Henry
2
Brown, Stephen
2
Caemmerer, Barbara
2
Casidy, Riza
2
Chandrasekar, Kalpana
2
Chikweche, Tendai
2
Chong, Woon Kian
2
Coates, Nigel
2
Das, Gopal
2
Das, Kallol
2
Deb, Madhurima
2
Dobele, Angela
2
Eugene Cheng-xi Aw
2
Fearne, Andrew P.
2
Fernando, Angeline Gautami
2
Gabrielli, Veronica
2
Guercini, Simone
2
Gupta, Agam
2
Hammervoll, Trond
2
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
2,399
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
716
The journal of brand management : an international journal
633
International journal of hospitality management
611
The journal of business & industrial marketing
605
Journal of the Academy of Marketing Science
591
Tourism management : research, policies, practice
590
European journal of operational research : EJOR
547
International journal of production research
537
European journal of marketing : EJM
533
Journal of marketing management : MM
526
Journal of marketing
525
Journal of strategic marketing
521
Journal of travel and tourism marketing
504
Management science : journal of the Institute for Operations Research and the Management Sciences
501
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
Psychology & marketing
445
The journal of product & brand management
442
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
379
The service industries journal
368
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
337
Journal of retailing
335
Marketing letters : a journal of research in marketing
306
International journal of contemporary hospitality management
302
Cogent business & management
286
Journal of hospitality marketing & management
285
International journal of internet marketing and advertising : IJIMA
277
Journal of global marketing
271
Marketing : ZFP ; journal of research and management
259
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
256
Business horizons
248
Marketing theory
245
more ...
less ...
Source
All
ECONIS (ZBW)
395
Showing
1
-
10
of
395
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer
marketing
: explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
3
How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer
marketing
Melnychuk, Hanna-Anastasiia
;
Arasli, Hüseyin
;
Nevzat, …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
Saved in:
4
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
5
Transforming customer engagement with artificial intelligence e-
marketing
: an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
6
Should SMEs diversify their global destinations? : the role of market insights and digital transformation
Luu Tien Dung
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 438-458
Persistent link: https://www.econbiz.de/10015056878
Saved in:
7
Augmented reality in
marketing
: a close look at the current landscape and future possibilities
Javeed, Syed
;
Rasool, Gowhar
;
Pathania, Anjali
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
Saved in:
8
Unveiling hidden patterns between managerial assumptions, international market orientation, and performance : an unexplored journey into Japanese SMEs
Abu Farha, Allam
;
Elbanna, Said
;
Al-Kwifi, Osama Sam
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 790-815
Persistent link: https://www.econbiz.de/10015056908
Saved in:
9
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->