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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Lim, Jeen-su"
~person:"Schmitt, Bernd"
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Consumer behaviour
5
Konsumentenverhalten
5
Asia
2
Asien
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Advertising
1
Advertising creativity
1
Advertising effects
1
Anthropomorphism
1
Attitudes
1
Behavioral intentions
1
Beziehungsmarketing
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Cognition
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Consumer robots
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Lim, Jeen-su
Schmitt, Bernd
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
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Drolet, Aimee
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Tam, Leona
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Yoon, Carolyn
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Yoon, Song-oh
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Chen, Qimei
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Dai, Xianchi
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Doorn, Jenny van
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Marketing letters : a journal of research in marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of global marketing
3
Brand management ; Vol. 1
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Psychology & marketing
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Brand management ; Vol. 3
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of marketing research
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Journal of service management
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Quarterly journal of business and economics : QJBE
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Review of marketing research
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The SAGE handbook of international marketing
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1
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
2
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young
;
Schmitt, Bernd
;
Magnenat-Thalmann, Nadia
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012016690
Saved in:
3
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
4
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
5
Special issue on Asian markets and consumers
Schmitt, Bernd
(
contributor
)
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
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