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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"De Angelis, Matteo"
~subject:"Werbewirkung"
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De Angelis, Matteo
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Marketing letters : a journal of research in marketing
European journal of marketing
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The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
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