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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"United Kingdom"
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Consumer behaviour
United Kingdom
Konsumentenverhalten
292
Brand management
70
Markenführung
70
Brand image
61
Markenimage
61
Advertising effects
60
Werbewirkung
60
Beziehungsmarketing
52
Relationship marketing
52
Theorie
51
Theory
51
Market research
45
Marktforschung
45
Brand
42
Markenartikel
42
Experiment
37
Marketing management
37
Marketingmanagement
37
USA
37
United States
37
Advertising
35
Emotion
34
Werbung
34
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
30
Online-Marketing
30
Preismanagement
27
Pricing strategy
27
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
New product development
22
Produktentwicklung
22
Service quality
22
Distribution channel
21
Sales promotion
21
Vertriebsweg
21
Willingness to pay
21
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Online availability
All
Undetermined
139
Free
17
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All
Article
293
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
291
Aufsatz in Zeitschrift
291
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
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Language
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English
294
Author
All
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Dawes, John
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
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Published in...
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,041
Journal of retailing and consumer services
1,945
NBER working paper series
1,073
Discussion paper series / IZA
1,063
Working paper / National Bureau of Economic Research, Inc.
938
NBER Working Paper
859
Discussion paper / Centre for Economic Policy Research
790
International journal of consumer studies
786
International journal of hospitality management
747
Applied economics
730
The economic journal : the journal of the Royal Economic Society
700
IZA Discussion Paper
675
Psychology & marketing
663
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
European Journal of Marketing
582
Discussion paper
562
SpringerLink / Bücher
432
European journal of marketing : EJM
414
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
Working paper
388
CESifo working papers
378
The journal of brand management : an international journal
376
Journal of Consumer Marketing
374
International Journal of Retail & Distribution Management
371
Journal of marketing management : MM
367
Management science : journal of the Institute for Operations Research and the Management Sciences
356
Tourism management : research, policies, practice
350
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of business ethics : JOBE
338
Economics letters
332
Fiscal studies : the journal of the Institute for Fiscal Studies
332
Journal of travel and tourism marketing
329
Journal of international consumer marketing
322
Journal of retailing
320
The international review of retail, distribution and consumer research
319
Regional studies
318
Technological forecasting & social change : an international journal
314
International journal of retail & distribution management
308
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Source
All
ECONIS (ZBW)
294
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films
Valentowitsch, Johann
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10014333935
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