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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Germany"
~subject:"Household equipment"
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A little something for me and maybe for you, too : promotions that relieve guilt
Lee-Wingate, Sooyeon
;
Corfman, Kim P.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 385-395
Persistent link: https://www.econbiz.de/10008796173
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