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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Bundling strategy"
~subject:"Game theory"
~type:"article"
~type_genre:"Article in journal"
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Bundling strategy
Game theory
Low-cost strategy
7
Niedrigpreisstrategie
7
Preismanagement
4
Pricing strategy
4
Consumer behaviour
3
Konsumentenverhalten
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Theorie
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Theory
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Airline
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Distribution channel
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Fluggesellschaft
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Preisdifferenzierung
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Price discrimination
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Sales promotion
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Spieltheorie
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price promotions
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pricing
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product line
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Goic, Marcel
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He, Chuan
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Jerath, Kinshuk
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Jiang, Juncai
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Kumar, Nanda S.
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Moon, Jihwan
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Shi, Qiaoni
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Shugan, Steven M.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of air transport management
3
Omega : the international journal of management science
2
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
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Journal of retailing and consumer services
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Journal of transport economics and policy
1
Marketing letters : a journal of research in marketing
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Schmalenbach business review : sbr
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ECONIS (ZBW)
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Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
Saved in:
2
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
3
Cross-market discounts
Goic, Marcel
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 134-148
Persistent link: https://www.econbiz.de/10008905584
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