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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Customer lifetime value"
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Customer value
17
Kundenwert
17
Beziehungsmarketing
13
Relationship marketing
13
customer lifetime value
9
Forecasting model
5
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5
Theorie
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clumpiness
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customer loyalty
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customer profitability
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customer-base analysis
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field experiment
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Bradlow, Eric T.
5
Small, Dylan S.
4
Zhang, Yao
4
Fader, Peter
2
Gopalakrishnan, Arun
2
Kumar, V.
2
Kumar, Vineet
2
Rao, Vithala R.
2
Srinivasan, Kannan
2
Bachmann, Patrick
1
Beckmann, Denise
1
Bohling, Tim
1
Braun, Michael
1
Chan, Tat Y.
1
Chintagunta, Pradeep K.
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Gedenk, Karen
1
Hardie, Bruce G. S.
1
Ho, Teck-Hua
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Huang, Ming-hui
1
Jiang, Zhenling
1
Li, Shan
1
Luo, Anita
1
Meierer, Markus
1
Montaguti, Elisa
1
Neslin, Scott A.
1
Nevskaya, Yulia
1
Näf, Jeffrey
1
Park, So-eun
1
Platzer, Michael
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Reutterer, Thomas
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Rust, Roland T.
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Schulze, Christian
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Schweidel, David A.
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Shen, Zuo-Jun
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Sriram, S.
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Thomadsen, Raphael
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Valentini, Sara
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Venkatesan, Rajkumar
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
25
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing Science
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
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ECONIS (ZBW)
17
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1
The role of time-varying contextual factors in latent Attrition models for customer base analysis
Bachmann, Patrick
;
Meierer, Markus
;
Näf, Jeffrey
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 783-809
Persistent link: https://www.econbiz.de/10012623449
Saved in:
2
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
3
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
4
Referral reward size and new customer profitability
Wolters, Heike Maria
;
Schulze, Christian
;
Gedenk, Karen
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1166-1180
Persistent link: https://www.econbiz.de/10012405758
Saved in:
5
Ticking away the moments : timing regularity helps to better predict customer activity
Platzer, Michael
;
Reutterer, Thomas
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 779-799
Persistent link: https://www.econbiz.de/10011584721
Saved in:
6
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
7
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
Saved in:
8
Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 209-213
Persistent link: https://www.econbiz.de/10010515915
Saved in:
9
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
Saved in:
10
The service revolution and the transformation of marketing science
Rust, Roland T.
;
Huang, Ming-hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
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