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~isPartOf:"Marketing theory"
~person:"Akaka, Melissa Archpru"
~person:"Gummerus, Johanna"
~person:"Mele, Cristina"
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Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
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pp. 19-46
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