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~isPartOf:"Marktpsychologie"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Markenimage
Konsumentenverhalten
12
Theorie
12
Theory
12
Information behaviour
3
Informationsverhalten
3
Customer service
2
Dienstleistungsqualität
2
Kundenservice
2
Service quality
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Advertising effects
1
Beziehungsmarketing
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Brand image
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Consumer protection
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Innovationsdiffusion
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Kundenzufriedenheit
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Lieferantenmanagement
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Lifestyle
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Market power
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Market research
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Marktforschung
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Psychology of advertising
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Quality management
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Qualitätsmanagement
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Relationship marketing
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Social change
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Aufsatz im Buch
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German
12
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Nerdinger, Friedemann W.
2
Brosius, Hans-Bernd
1
Diehl, Sandra
1
Dormann, Christian
1
Fahr, Andreas
1
Frey, Dieter
1
Jonas, Eva
1
Lüthje, Christian
1
Moser, Klaus
1
Oerter, Rolf
1
Papastefanou, Georgios
1
Rosenstiel, Lutz von
1
Scherhorn, Gerhard
1
Schweiger, Günter
1
Strebinger, Andreas
1
Stöger, Heidrun
1
Weinberg, Peter
1
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Marktpsychologie
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
11
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ECONIS (ZBW)
12
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1
Konsumententypologien
Papastefanou, Georgios
-
2007
Persistent link: https://www.econbiz.de/10003427095
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2
Kaufentscheidungen
Moser, Klaus
;
Wolff, Hans-Georg
-
2007
Persistent link: https://www.econbiz.de/10003427097
Saved in:
3
Nachentscheidungsphase
Stöger, Heidrun
;
Frey, Dieter
;
Rosenstiel, Lutz von
; …
-
2007
Persistent link: https://www.econbiz.de/10003427108
Saved in:
4
Die Verbreitung von Innovationen
Lüthje, Christian
-
2007
Persistent link: https://www.econbiz.de/10003427111
Saved in:
5
Produkt und Markenimage
Schweiger, Günter
;
Strebinger, Andreas
-
2007
Persistent link: https://www.econbiz.de/10003427112
Saved in:
6
Dienstleistung
Nerdinger, Friedemann W.
-
2007
Persistent link: https://www.econbiz.de/10003427113
Saved in:
7
Die Beeinflussung des Konsumenten durch Absatzwege
Weinberg, Peter
;
Diehl, Sandra
-
2007
Persistent link: https://www.econbiz.de/10003427119
Saved in:
8
Meinungsführer und der Zwei-Stufen-Fluss der Kommunikation
Fahr, Andreas
;
Brosius, Hans-Bernd
-
2007
Persistent link: https://www.econbiz.de/10003427121
Saved in:
9
Sozialisation, Enkulturation und Konsum
Oerter, Rolf
-
2007
Persistent link: https://www.econbiz.de/10003427127
Saved in:
10
Konsumentenschutz und die Theorie des Marktes
Scherhorn, Gerhard
-
2007
Persistent link: https://www.econbiz.de/10003427131
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