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~isPartOf:"Qualitative market research : an international journal"
~subject:"Business start-up"
~subject:"Social Web"
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Qualitative market research : an international journal
Journal of business research : JBR
105
The journal of product & brand management
57
The journal of brand management : an international journal
56
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
29
Journal of marketing communications
21
Journal of marketing management : MM
20
Marketing intelligence & planning
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of marketing
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of fashion marketing and management
14
Springer eBook Collection
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Springer Proceedings in Business and Economics
13
Asia Pacific journal of marketing and logistics
12
Journal of strategic marketing
12
Psychology & marketing
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgründungen
9
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ECONIS (ZBW)
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1
Destination branding through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
Saved in:
2
Brands in the eye of the storm : navigating political consumerism and boycott calls on social media
Dalakas, Vassilis
;
Melancon, Joanna Phillips
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014230860
Saved in:
3
Discursive interactions shaping online brand communities' social dynamics
Moura Lima, Vitor
;
Pessôa, Luís Alexandre Grubits de Paula
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10014292084
Saved in:
4
Understanding the different types of UGC participants and social context for fashion brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
5
WhatsApp communication service : a controversial tool for luxury brands
Mrad, Mona
;
Farah, Maya
;
Mehdi, Nour
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 337-360
Persistent link: https://www.econbiz.de/10013380468
Saved in:
6
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
7
Examining the dilution of the consumer-brand relationship on Facbook : the saturation issue
Ramadan, Zahy
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10011748656
Saved in:
8
Knowledge sharing in online brand communities
Sloan, Sarah
;
Bodey, Kelli
;
Jones, Richard
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 320-345
Persistent link: https://www.econbiz.de/10011305124
Saved in:
9
Brand, identity and reputation in SMEs and entrepreneurial organisations
Abimbola, Temi
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003739508
Saved in:
10
The corporate brand naming process in the net economy
Kollmann, Tobias
;
Suckow, Christina
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10003739517
Saved in:
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