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~isPartOf:"Reihe: Marketing : MAR"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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Reihe: Marketing : MAR
The journal of product innovation management : an international publication of the Product Development & Management Association
The review of financial studies
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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subject_exact:"teilmarkt"
(12 results)
1
Bubbles and financial professionals
Weitzel, Utz
;
Huber, Christoph
;
Huber, Jürgen
; …
- In:
The review of financial studies
33
(
2020
)
6
,
pp. 2659-2696
Persistent link: https://www.econbiz.de/10012244784
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2
Whose crystal ball to choose? : individual difference in the generalizability of concept testing
Peng, Ling
;
Finn, Adam
- In:
The journal of product innovation management : an …
27
(
2010
)
5
,
pp. 690-704
Persistent link: https://www.econbiz.de/10008649285
Saved in:
3
Verminderung des Produkteinführungsrisikos durch Virtual-Reality-unterstützte Konzepttests : eine experimentelle Studie zur Durchführung von VR-Car Clinics
Erdmann, Andreas
-
1999
Persistent link: https://www.econbiz.de/10001380599
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