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~isPartOf:"Reihe: Marketing und Medien"
~subject:"Fernsehsender"
~subject:"Markenführung"
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Markenführung
Film industry
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Filmwirtschaft
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Brand equity
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Brand extension
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Deutschland
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Fuchs, Stefan
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Heitjans, Torsten
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Reihe: Marketing und Medien
Journal of promotion management : innovations in planning and applied research
3
International journal of advertising : the review of marketing communications
2
International screen industries
2
Journal of business research : JBR
2
Journal of global fashion marketing : JGfM
2
Journal of marketing
2
Journal of promotion management : JPM
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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A BFI book
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Arts and the market : AAM
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Asia Pacific journal of marketing and logistics
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BLM-Schriftenreihe
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China aktuell : journal of current Chinese affairs
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Economie & prévision : EP
1
European journal of marketing
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European journal of marketing : EJM
1
Film, Fernsehen, Medienkultur
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Gabler Research / Innovatives Markenmanagement
1
Handbooks in economics
1
IRIS Special
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International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of communication management : an international journal
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management inquiry
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of the Academy of Marketing Science
1
KIET Industrial economic review
1
Marketing theory
1
Netzwerke und strategische Kooperationen in der Wirtschaft ; [Kongress 2004]
1
Psychology & marketing
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Routledge interpretive marketing research
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ECONIS (ZBW)
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Der Markenwert von Spielfilmen
Heitjans, Torsten
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011299294
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Spielfilme im Fernsehen : Zuschauerprognose und monetäre Bewertung von Senderechten
Fuchs, Stefan
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013444815
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