//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Report / Marketing Science Institute"
~subject:"Marketing management"
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingmanagement
3
Beziehungsmarketing
1
Brand architecture
1
Brand extension
1
Brand management
1
Consumer behaviour
1
Corporate reputation
1
Demand
1
Distribution channel
1
Estimation
1
Firmenimage
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenarchitektur
1
Markenführung
1
Markenpolitik
1
Markentransfer
1
Nachfrage
1
Netherlands
1
Niederlande
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
Schätzung
1
Supplier relationship management
1
Verbraucherverhalten
1
Vertriebsweg
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
Graue Literatur
4
Non-commercial literature
4
Working Paper
3
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
3
Author
All
Aaker, David A.
1
Baker, Thomas L.
1
Keller, Kevin Lane
1
Nijs, Vincent R.
1
Siguaw, Judy A.
1
Simpson, Penny M.
1
Published in...
All
Report / Marketing Science Institute
Faculty & research / Insead : working paper series
28
ERIM report series research in management
16
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
14
Arbeitspapier / Institut für Marketing, Universität Mannheim
12
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
10
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
10
Macquarie economics research papers
9
Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Working paper / National Bureau of Economic Research, Inc.
7
Research paper series / Stanford Graduate School of Business
6
Working papers / Harvard Business School, Division of Research
6
Econometric Institute research papers
5
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
5
Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
5
Working paper / Department of Commerce, College of Business, Massey University
5
Working paper series
5
Discussion paper / Center for Economic Research, Tilburg University
4
Management working paper
4
Memo-stencil / Företagsekonomiska Institutionen, Åbo Akademi
4
Research memorandum / METEOR
4
Rotterdam Institute for Business Economic Studies
4
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
Simon Business School working paper
4
Working paper
4
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Arbeitspapiere zum Marketing
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / Tinbergen Institute
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
3
Les cahiers de recherche / Centre HEC-ISA
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Policy research working paper : WPS
3
R&D / INSEAD / INSEAD
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The short- and long-run category demand effects of price promotions
Nijs, Vincent R.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001539705
Saved in:
2
The influence of market orientation on channel relationships : a dyadic examination
Siguaw, Judy A.
;
Simpson, Penny M.
;
Baker, Thomas L.
-
1997
Persistent link: https://www.econbiz.de/10010366607
Saved in:
3
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->