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~isPartOf:"Research"
~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Loureiro, Sandra Maria Correia"
~person:"Van den Poel, Dirk"
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Beziehungsmarketing
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Relationship marketing
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Eigenmarke
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Kundenmanagement
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Grewal, Dhruv
Krafft, Manfred
Loureiro, Sandra Maria Correia
Van den Poel, Dirk
Günter, Bernd
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Apel, Juliane
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Baur, Nina
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Beirau, David
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Bigné Alcañiz, J. Enrique
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Braun, Günther E.
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Brock, Christian
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Burghardt, Katrin
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Burmann, Christoph
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Fröhling, Renée
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Geigenmüller, Anja
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Geiß, Michael R.
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Hoffmann, Edgar
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Holzmüller, Hartmut H.
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Höhne, Günter
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Kenning, Peter
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Kopshoff, Florian
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Krause, Juliane
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Krystek, Ulrich
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Krömker, Heidi
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Köcher, Sören
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Langner, Tobias
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Lohmann, Katja
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Lohmann, Stefanie
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Lüthje, Christian
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Maar, Daniel
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Meik, Julia
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Moser, Martin A.
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Pielken, Adrian
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Journal of retailing
10
Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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European journal of operational research : EJOR
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International journal of hospitality management
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Journal of business economics : JBE
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Journal of business research : JBR
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of service research : JSR
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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MSI reports : working paper series
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The journal of brand management : an international journal
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Advances in banking technology and management : impacts of ICT and CRM
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Betriebswirtschaftliche Studien
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Cogent business & management
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Customer engagement marketing
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Customer relationship management in electronic markets
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Decision support systems : DSS ; the international journal
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Die Betriebswirtschaft : DBW
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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E-business : state of the art of ICT based challenges and solutions
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Faculty & research / Insead : working paper series
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbook of research on customer engagement
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Handbook of research on customer equity in marketing
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of business and globalisation : IJBG
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International journal of business performance management
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ECONIS (ZBW)
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Mehrstufige Eigenmarken : eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann, Philipp
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2017
Persistent link: https://www.econbiz.de/10011556000
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In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011407617
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